In 2022, building upon the momentum ahead of the 5th Global Conference on the Elimination of Child Labour in Durban, South Africa, we launched another social media challenge. This time, we asked people to draw a smiley face on their hand – mimicking the logo of the conference – and to share it with a selfie.

Global leaders, UN staff, and people from countries spanning the globe joined the challenge, including former ILO Director-General Guy Ryder and South Africa Minister of Labour TW Nxesi.

A social media challenge was launched, asking people to share a photo of themselves as a child and to tell us their dream job as a kid. Thousands of celebrities and global leaders joined the challenge by posting, and many of them tagged their friends to help the challenge grow.