Raising awareness

These campaigns sought to inform people about child labour and forced labour as well as gather concrete commitments for action.

people reached via social media
People joined the challenge
website mentions

In 2022, building upon the momentum ahead of the 5th Global Conference on the Elimination of Child Labour in Durban, South Africa, we launched another social media challenge. This time, we asked people to draw a smiley face on their hand – mimicking the logo of the conference – and to share it with a selfie.

Global leaders, UN staff, and people from countries spanning the globe joined the challenge, including former ILO Director-General Guy Ryder and South Africa Minister of Labour TW Nxesi.

14 million
#EndChildLabour2021hashtag views on social media
people reached via social media
pledges submitted by stakeholders

A social media challenge was launched, asking people to share a photo of themselves as a child and to tell us their dream job as a kid. Thousands of celebrities and global leaders joined the challenge by posting, and many of them tagged their friends to help the challenge grow.